The European Green Deal is a set of policy initiatives by the European Commission with the overarching aim of making Europe climate neutral in 2050. An impact assessed plan will also be presented to increase the EU’s greenhouse gas emission reductions target for 2030 to at least 50% and towards 55% compared with 1990 levels. The plan is to review each existing law on its climate merits, and also introduce new legislation on the circular economy, building renovation, biodiversity, farming, and innovation.

The overarching aim of the European Green Deal is for the European Union to become the world’s first “climate-neutral bloc” by 2050. It has goals extending to many different sectors, including construction, biodiversity, energy, transport, and food.

The ‘From Farm to Fork’ strategy pursues the issue of food sustainability as well as the support allocated to the producers, i.e. farmers and fishermen. The methods of production and transfer of these resources are what the E.U. considers a climate-friendly approach, aiming to increase efficiency as well.

The price and quality of the goods will aim to not be hindered during these newly adopted processes. Specific target areas include decreasing the use of chemical pesticides, increasing the availability of healthy food options, and aiding consumers to understand the health ratings of products and sustainable packaging. 

Puren® follows and supports European Green Deal as it sets the target “the Strategy will boost innovation for safe and sustainable chemicals, and increase protection of human health and the environment against hazardous chemicals”. 

To support this overarching Strategy Puren® focus on chemicals that are green-friendly for both human and nature. We believe that chemicals can deliver all their benefits without harming the planet and current and future generations. Our purpose is to support and facilitate the green transition of chemicals in various sectors and their value chains.

We will invest and innovate capacity for production and use of bio-alternatives of chemicals that are safe and sustainable by design, and throughout their life cycle.

We research, develop and produce 100% alternatives of natural origin to synthetic ingredients

We target innovation by developing tailor-made solutions to replace synthetic chemicals for a green future


We inspired by the nature to solve the most-pressing consumption needs of the society

We respect our nature by providing sustainable solutions to many different sectors