Mission

Nature is generous and rich. 

The Earth treats people generously and now it is time to protect our Earth and nature. 

Therefore, Puren® aims to develop a resilient and more sustainable economy by replacing chemical ingredients with bio-based substitutes.


Vision

Our vision is to offer natural and organic ingredients with proven health and environmental benefits, making it easier for consumers to choose among alternatives.

To build competitive bio-based industries, we offer a wide range of bio-based alternatives, as well as the promotion of organic and low input feed/farm concepts and systems for a more sustainable food value-chain.

We also endeavor to increase consumer trust and confidence in bio/eco/organic substitutes.

We research, develop and produce 100% alternatives of natural origin to synthetic ingredients

We target innovation by developing tailor-made solutions to replace synthetic chemicals for a green future

 

We inspired by the nature to solve the most-pressing consumption needs of the society

We respect our nature by providing sustainable solutions to many different sectors